If you follow America's first family, the Kardashians, on Instagram, you know that youngest daughter Kylie Jenner has been sporting some truly gnarly hair extensions recently. Now we know why: she's getting her own line of extensions called Kylie Hair Kouture. The Kardashian empire grows.

Jenner's line—the first major business deal she's done without any of her famous sisters—is with Bellami Hair, a favorite among Instagram models and Youtube vlog stars. Here's her official announcement from Instagram:

Kylie Hair Kouture coming soon...sooo excited follow @bellamihair for more details!

Here's a first take from commenter "cokenikz":

Shitty extensions gurl, I could do better and I'm in middle class ctfu

If Kylie's recent photos are any indication, the final product needs a little work.

Just look at those ends. The quality is somewhere between "Halloween costume wig" and "what the Laguna Beach girls used to get before prom." Even a ball cap doesn't help matters:

And yet she must wear the hair extensions, because there are hair extensions to be sold. Free Kylie.