Former NBC West Coast president Scott Sassa wants to be your Friendster. Actually, now he wants to be *everyone's* Friendster; he's been named CEO of the slow-running, stalker-enabling "social networking tool." He's the perfect choice for the job. We hear that he was so beloved in the writers' room of one sitcom during his NBC tenure that they banged a gong every time his name was mentioned in celebration of his heritage.

• Friendster has new pal in CEO Sassa [THR]

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