The Smoking Gun digs up Paris Hilton's trademark application to register this incredibly disappointing "tiara" icon for the various consumer products she'll soon be launching. Really, this design has to be seen as an aesthetic failure. Isn't a logo supposed to evoke something essential about the thing it's signifying? Nothing about this suggests "celebutante skank sucking a cock in night-vision." Not even if you turn it upside down.

Grade: D-

UPDATE: Rethinking our grade.

• Branding Paris Hilton [The Smoking Gun]
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• Paris Hilton Didn't Lose The Dog [Defamer]

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