A real-life billboard advertising a younger-looking Bob Odenkirk in his Better Call Saul role has popped up in Albuquerque, New Mexico.
Earlier this month, Better Call Saul producers Vince Gilligan and Peter Gould shared a few plot details about the upcoming Breaking Bad spinoff at the Television Critics Association's press tour. Among them was the fact that when we first meet Saul in the series, he is not yet known as such—rather, he's known as "Jimmy McGill." It's the McGill character that we see on the billboard, which recently showed up on southbound I-25 in Albuquerque.
If you actually call the number, you hear this message—spoken in a wonderfully bad Irish accent—via Vulture:
Or if you're unable to listen, it says:
"Hello! You've reached the law office of James M. McGill esquire, a lawyer you can trust. Kindly leave your information at the tone and Mr. McGill will phone you promptly."