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#defamer#marketing

Defamer is Gawker's column from Hollywood. Edited by Richard Rushfield, it covers what's on the screen as well as the behind-the-scenes gossip that's too juicy for the trades.
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Hollywood, 10:37 PM
Fri Dec 25
14 posts in the last 24 hours

Defamer Team

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Managing Editor:
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Defamer:
Richard Rushfield | Email

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  • more about #defamer
    CrayonSmoothie: 3. I'm thinking Queen Latifah for this one. more »
    NotChoinski: 1 - Sarah, Todd, and Jesus Christ 2 - Jillian Reynolds, because I hate her 3 - Lady Gaga, to Zoroastrianism. more »
    WalterPater: 1. Jackman, his beard and his boyfriend. 3. Mariah. more »
    ClockOnTheStove: 4. What two talented A-list bloggers are returning to Gawker? more »
    Island of Misfit Toys: 1. The Travoltas 2. Kathy Griffin 3. J. Lo more »
    NoelleBlue: Jordin Sparks for 3? more »
    siarna: 1. Will and Jada. 3. Christina Aguilera. more »
    ArmCandy: 1. Sigh. Invite me over, Hugh Jackman. 2. What is a Real reality star? 3. Sounds like Jessica Simpson, but wasn't Papa Joe a pastor? I'll go with JLo. more »
    DennyCrane: 2 smells like New York to me. more »
    econdave: 3. Shakira, Shakira. more »
    TNT Freckles McGee: #3 JLo? more »
    TheSometimesWhy: The best way for people to understand this man is by remembering that Napoleon Bonaparte had a Chris Albrecht complex over two hundred years before it... more »
    heywhat: I remember right after he kicked his now wife then girlfriend's ass, none other than Ari Emanuel wrote an article on the Huffington Post singing this ... more »
    PaisleyPajamas: I was gonna add Starz in 2010 to catch this show, but now I'd just be creeped out by the violence. more »
    SidAndFinancy: Paging Governor Monserrate .... more »
    forwardmotion: Look! It's Mr. Smithers more »
    shostakobitch: Too bad Chris Brown is a singing idiot and not a glowering old asswipe in a suit. more »
    fatmonalisa: 1. I sort of think this is Jessica Szohr. The other people on Gossip Girl have kids and Taylor Momsen could also be considered a "child" more »
    pumpkinsoup: Item #3 was solved and attributed to Keith Urban and Nicole Kidman according to this news item posted to BlindGossip.com. [blindgossip.com] more »
    Ack: 2. Totally Zellweger/Cooper. 3. I want to say Chris Martin, though I think Keith Urban or Brad Paisley are better guesses. more »
  • #marketing

    Angelina Jolie's Face Spurs Massive Internet Dialogue

    Sometimes in the movie business you have to work hard for your publicity and sometimes you can just let the world know the buffet is open and start serving. More »
  • #movies

    Tucker Max Has an Explanation

    Schlitz-grasping cargo short sporter Tucker Max has finally figured out why his movie, Penis in a Beer Cozy, was a financial failure. More »
  • #celebrityscience

    The Kingmakers of Twitter Celebrity

    Pee Wee Herman had more than 40,000 followers within 24 hours of joining Twitter. An organic phenomenon? Hardly: He had a PR agency known for its celebrity "Twitter boot camp" on his side. And they taught him some secrets. More »
  • #marketing

    Who to Blame When Your Terrible Movie Flops? Twitter.

    Hollywood studios failed to hoodwink the moviegoing public into seeing recent stinkers like G.I. Joe and BrĂ¼no. But don't blame overpaid movie executives. Blame Twitter! The microblogging startup is apparently breaking the entire celebrity-industrial complex over its knee like particleboard. More »
  • #marketing

    Harvey Weinstein Is Micro-Marketing the Hell Out of Inglourious Basterds

    Harvey Weinstein is so desperate for Inglourious Basterds to succeed that he's flogging tchochkes on a tiny invitation-only web site for millionaires. Keep an eye out—you might just spot him on the street wearing a sandwich board. More »
  • #badvertising

    'Viral' Movie Ad Fails in Every Way Possible

    Marketing whizzes for a movie called I Love You, Beth Cooper figured that a good idea to generate "buzz" would be to pay some valedictorian for a product placement in her high school graduation speech. They were wrong. More »
  • #advertising

    Don Draper Would Not Approve of AMC Mad Men Pitch

    There are so many great things about Don Draper, but let's just choose one: his product pitches are so evocative. His vision and lyrical description imbues every product not only with a sense of luxury but a sense of necessity. More »
  • #marketing

    Harry Potter Does Not Get Its Romantic Ideals from Twilight, Thank You Very Much

    Supernatural-obsessed youngsters are delicate creatures to cater to. Just ask the producers of Harry Potter and Twilight. The juggernauts often square off in ideological combat, but when it comes to their movies, they mostly stay far away from each other. More »
  • #exclusive

    ABC Internal Video Teaches Us How to Market The Smoking Clown

    ABC's marketing department is so hardcore that they will get Mickey Mouse to hand out cigarettes to children if that's what it takes to get people to watch their crappy shows! More »
  • #productplacement

    NBC's Chuck Exists Only to Sell Subway Sandwiches

  • #productplacement

    Desperate Chuck Fans in Futile Sandwich Frenzy

    NBC went and sold the most blatant product placement in TV history in its show Chuck, and what do you know, it worked! Not for Chuck; that shit is getting canceled. But for Subway, yes! More »
  • #productplacement

    NBC Sells Its Nonexistent Soul For a $5 Subway Sandwich

    NBC has shockingly ruined the integrity of its dramatic show Chuck by allowing Subway what is perhaps the most blatant (and therefore laughable!) product placement in network TV history. Mmm, smell that chicken teriyaki. More »
  • #exclusive

    Perez Hilton's Birthday Party: The Sponsorship Pitch

    Yesterday was Perez Hilton's 31st birthday! His star-studded birthday bash will be March 28th at LA's "iconic" Viper Room. And here's how his marketing firm is trying to sell people sponsorships of this once-in-Perez's-lifetime affair: More »
  • #sitcommunism

    The Future of Television is Laid-Off Bankers

    Look, the nimble television networks are seamlessly transitioning into recession-era programming! Instead of sitcoms about upwardly mobile whites, it's sitcoms about downwardly mobile whites. With product placement for the poors! More »
  • #marketing

    30 Rock's 'McFlurry' Episode: More Protestations of Purity

    Last week we totally harshed on NBC's 30 Rock for writing McDonald's McFlurry into its script in such a sellout-y way. But it was all natural, no ad money, just for fun, allegedly! More »
  • #marketing

    Billy Crudup's Blue Wang Now Replicable With 'Watchmen' Condoms

    Is Watchmen fever producing a tingly sensation in you? Then you may have an STD, brother! If only you'd slipped on the film's newest tie-in: a Crudup-emulating, cerulean rubber. Click to enlarge (ahem). [Robot 6]
  • #wtf

    Disney Eggs: They're Eggs. By Disney.

    We have rarely been as confused or disturbed by anything in our lives as we are by the new "Disney Eggs," which we discovered via a commercial break during the fourth hour of Today. [Jezebel]
  • #bradpitt

    New 'Benjamin Button' Poster Arrives in Backward-English Markets [Defamer]

  • #zackandmirimakeaporno

    Could The Word 'Porno' Destroy Weinstein's One Hollywood Hope?

  • #kanyewest

    40 Nude Models: Tacky?

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