Though it looked for a while like Wipeout may have its lowest-common-denominator license revoked for any number of intellectual-property infractions, that day won't come soon enough for NBC, which will be forced to stave off what THR calls "one of the most ambitious Super Bowl Sunday programming plans ever mounted by a non-host network." And yes, let's face it: If Pop Culture Doomsday has proven anything, it's that inbreds falling off padded balls (with NFL retiree-commentary) is the definitive sophistication Americans crave between football halves.

And as for counterprogramming against The Office? Boobs, naturally:

ABC will air an hourlong Wipeout in which cheerleaders compete against male "couch potato" sports fans. [...] "It's broadcast's biggest day, and this is a big mass-market show, and it's fun to be able to participate and be a part of it," said John Saade, senior vp alternative programming at ABC. "This will put Wipeout back in the public's consciousness between runs, and we plan to have a lot of fun with it."

Meanwhile at NBC, Jeff Zucker is hoping the Japanese can pick up the pace on that Wipeout injunction, lest he be forced to augment his own gameday programming with the stakes-upping, fan-friendly halftime act tested out earlier this year in New York. You don't know what this guy is capable of when he's cornered.

• 'Wipeout' special set for Super Sunday [Source]

So overcrowded is the summer movie marketplace that the only way to distinguish one's upcoming blockbuster product from the blowing-shit-up competition is to hit the talk show circuit and recreate some of the fun that awaits fickle moviegoers upon their next trip to the multiplex.

On last night's Late Show, game Live Free Or Die Hard star Bruce Willis did the best he could with what was left of Fox's promotional budget following yesterday's impressive airborne display over Los Angeles, setting off a "Ka-Bruce" firework (Chinatown stall street price: $1.49) intended to preview the many thrilling big-screen explosions the action hero encounters during the film. Unfortunately for Fox , Paramount has booked Fourth of July weekend rival Transformers director Michael Bay on next Monday's Letterman show, whose better-funded stunt will involve driving a custom-made Bumblebee Camaro up to the guest chair; once Bay detonates the car following a predetermined laugh line and showers the live studio audience in a hail of deadly, white-hot shrapnel, the memory of Willis' quaint cherry-bomb spectacle will be completely erased.

• Late Show: Monday, June 25, 2007 [CBS.com]
• Previously: Fox Decides Lengthy, Profane Catch-Phrase Too Expensive For Skywriting [Defamer]

"Evel ain't nothin' but a gold digger, but he ain't messin' with no broke singer."

"[the] video that Kanye West put out is the most worthless piece of crap I've ever seen in my life, and he uses my image to catapult himself on the public..."

Evel Knievel sues Kanye West [Freep]

Related:
Am I Evel? I Am Cad: Knievel's De Camino [internal]