Gawker: defamer, science

Shut Up, Memory

Owen Thomas — Mon, 06 Apr 2009 13:12:35 EDT

New memory-tinkering research can only mean another wave of Philip K. Dick-inspired movies.

An Earth Overun By Killing Machines And Hurtling Towards The Sun Not As Sci-Fi As You Think!

Seth — Thu, 28 Feb 2008 14:37:28 EST

A peek inside the "Hollywood Science Fiction or Grim Glimpse At Our Own, Apocalyptic Future?" file today reveals two exciting, end-of-the- world-hastening news items seemingly plucked from the stack of scripts on Michael Bay's nightstand:
· Scientists have finally nailed how and when the world will end: "The sun will slowly expand into a red giant, pushing the Earth farther out into space, but not far enough." The good news is that that is almost 8 billion years away. The bad news is that all life on Earth will have been extinguished long before that, as "the slowly expanding sun boils off the oceans and reduces our planet to an uninhabitable cinder." [Fox News]

· According to an article headlined, "Automated killer robots 'threat to humanity,'" A.I. expert Prof. Noel Sharkey says that robot killing machines currently employed by the military "pose a threat to humanity." They can "already identify and lock onto targets without human help," and might "one day unleash a robot arms race." Luckily, the introduction of the reprogrammed-for-good Tween-2000 Jailbait Killing machine model, eerily predicted by a Fox science fiction series way back in the early 2000s, will help to defend humanity against this seemingly unwinnable robot war. [breitbart.com]

Morphing Technology Produces Perfect-Faced Gefilte Stars

Seth — Thu, 21 Feb 2008 12:41:42 EST

While individual celebrities each have their own, signature facial characteristics—the Clooney brow, the Damon eyes, the Streep nose—it would seem to us that with all the scientific advances now available (clone-morph/stem-cell/gene-splicing technologies or what have you, we're not exactly sure how all that wizardry works), that cherrypicking the best of what's out there and compressing the bits and pieces into one star-loaf is definitely the way to go. Apparently, Star magazine had the very same idea, as they've attempted the darned-near impossible:

Creating the "perfect face." (Again.) Their male ideal grafts portions of Damon, Daniel Craig, Leo DiCaprio, Christian Bale, and John Stamos ("You got your C-list chocolate in my A-list peanut butter!"). His female counterpart, meanwhile, blends Katie Holmes, Katherine Heigl, Keira Knightley, Jessica Simpson, and Angelina Jolie. The result: Gay Elvis and, um, a horsier-faced Heigl. Perfection!

The Perfect Face? [starmagazine.com]

NBC Using Science To Prove Your TiVo Can't Protect You From TV Advertising

Mark — Tue, 03 Jul 2007 14:05:34 EDT

In an effort to convince sponsors that they're not throwing away millions of TV advertising dollars on commercials that demographically desirable viewers can render harmless with a press of a DVR button, desperately innovative fourth-place network NBC has contracted a research firm to wire up some ~~guinea pigs~~ helpful volunteers to prove that their promotional messages can still penetrate the human brain even through the muted blur of the fast-forward function. Reports the NY Times:

Media executives have long discussed the potential of using physical reactions and brain scanning to track their messages, and advances in medical research in the past few years have made this more practical. NBC is working with Innerscope Research, a small company in Boston that uses wearable sensors to translate physical responses into what the company calls "emotional engagement."

Panelists wear black-netted vests with tubes running out of them. Sensors on fingers measure sweat or "skin conductance," as the researchers like to say. A monitor picks up on heartbeats, and an accelerometer tracks movement when panelists wiggle in their seats or chuckle. A respiratory band can tell if the abdomen and chest stop moving — noticing when someone holds their breath, for example, in a scene of suspense.
Innerscope has developed its own scale for engagement that combines the biometric factors that it tracks. On a scale of 1 to 100, a 50 is neutral, and above 60 is engaged. In Innerscope's test for NBC, viewers of the first 20 seconds of live advertisements clocked in with a 66 engagement score and those fast-forwarding scored 68.

"People don't turn off their emotional responses while they're fast-forwarding," said Carl Marci, the chief science officer of Innerscope. "People are obviously getting the information." [...]

Mr. Wurtzel of NBC acknowledged it was early in the research process. But over time he hopes to expand bio-testing of commercials to the facilities NBC has used to test potential television programs in front of an audience. General Electric, the parent of NBC, has worked on security technology that can track people's facial expressions and follow eye movements. He said he may also put that to use.

It's especially welcome news that this incredible technology might be applied to the maddeningly imprecise pilot-selection process; in this brave new world, networks like NBC can choose their Fall winners by measuring brain activity and galvanic skin response, abandoning outdated, but blindly trusted, methods like observing a test audience's reaction to, say, their new Bionic Woman series while their captive viewers are submerged in a tank of water or made to stand in bare feet upon a metal grate that intermittently delivers a painful electric shock. And once the network's competitors follow suit, we may never see another Cavemen greenlit again.

[Photo: NYT]

Engaging at Any Speed? Commercials Put to Test [NY Times]