How do you feel about your likeness being used in the sexually explicit Running Scared videogame? I haven't seen it. I've heard a lot about it. It's the back of my head. It could be any guy. I've seen the screen captures. It's so funny. I have to say hats-off to New Line because I think they accomplished what they wanted to with it. There's not a whole lot of money in this movie. There never was. Talk about a way to get the word out there. I know that looks disturbing to a lot of people, but those people would also find the movie disturbing. The people who gravitate toward the game, that's the same audience it's going to pull into theaters.

We would've liked to see Walker take a little more pride in his video-game twin, who's probably pleasured his online wife tens of thousands of times in the last week in the name of promoting his real-life counterpart's movie. The little guy deserves some credit for his crucial role in the Walker PR machine.

And we'd also like to publicly apologize to the reader we let down by not reading far enough into Walker's LAT profile from yesterday to note the actor's admiration for the ouevre of filmmaker Guy Ritchie, which he expressed thusly: "I love Snatch."

• The PopWatch Interview: Paul Walker [EW.com]
• Previously: Red-Hot Paul Walker Must Love Dogs [Defamer]
• Inside VPage: How Paul Walker Spent His Sunday [Defamer]
• Great Moments In Movie Marketing History: Going Down on Paul Walker s Wife [Defamer]

From the disclaimer on the age-verification page:

"To ensure verification, please provide information as it is listed on your current Drivers License or State issued ID. By clicking on the "submit" button, I agree that I am at least 17 years of age, I authorize you to confirm my age by checking the accuracy of the information I have submitted against the government-issued identification, and I agree to the Terms of Use governing this website."

If you value your privacy, and enter phony info, here's what you'll see:

"SORRY | We are unable to process your information at this time. | Please double check to make sure your name and zip code are entered exactly as they appear on your current Driver's License or state-issued ID."

WTF? So, either this means New Line Cinema is querying a government database (DMV records?) to verify that would-be users are adults (ah, highly unlikely), or they're phishing: tricking website visitors into submitting personal data, which they won't query against any data source. Either way, violating your audience's privacy is even more gross than this game.

Sound like not such a great deal? It might get worse. A BoingBoing reader claims that the New Line's age verification system resides on a server operated by YesMail, a known spammer, meaning that Paul Walker's horny virtual wife (we just love typing that) might repay your oral generosity with an inbox full of junk mail.

Updates are flying fast and furious over at BB.

UPDATE: BoingBoing's gotten a response from New Line, which can be found here. Short version: They say they don't spam, and that they just want to make sure you're of appropriate age before you climb inside Paul Walker's pixelated head and ride it to Orgasmtown.

• New Line's XXX web game demands your gov't. ID [BoingBoing]
• Previously: Great Moments In Movie Marketing History: Going Down on Paul Walker’s Wife [Defamer]

That's right, for their online game... You get to play PAUL WALKER going down on his wife... and the object is to eat her to orgasm! Make her arch her back and beg you to stop. WHAT THE FUCK? I'm serious. They really made a game over there that requires you to hit your arrow keys to emulate eating pussy. This is obviously what the internet was meant for. Right? Now, I have to say... Paul Walker's wife is the easiest woman in the world to get off... because for one... there's a fucking yellow arrow guide to how to get her off...

We really can't fault New Line's marketing department for the shocking play for attention—if your movie can be described as a "Paul Walker vehicle," you'd probably light your children on fire to distract people from that unfortunate fact.

Unfortunately, despite our repeated tries to access the game, it seems to be offline. However, the folks at AICN managed to capture some images from the game, which are just as disturbing as you'd dreamed. The money shot (might be NSFW) is after the jump:

We'll spare you the painful squinting at the text of the romantic climax: "YEAH! Your wife just came her fucking brains out! (Now go wash your mouth out with booze)"

You've just been scarred for life by some studio's desperate marketers! (Now go wash off your eyeballs with Clorox.)

• RUNNING SCARED's Online Game... Finger Licking Good? Not Office Safe! [AICN]
• RunningScaredTheMovie.Com [New Line]