Seth Rogen fires off some pot shots in the new GQ comedy issue. First the funnyguy says that he's the reason — or at least part of the reason — his pal Jonah Hill turned down a role in director Michael Bay's Transformers sequel.

"I can see if Steven Spielberg's calling you, asking you to do something, how that's hard to turn down," Rogen tells writer Alex Pappademas. "But what I said to Jonah was, 'You want to make a movie about fightin' robots? Make your own movie about fightin' robots. You can do that. That's on the table now.' "

So Oscar-winner Cody can likely be excused for answering Spielberg's call; the director is already credited with the story on the Cody-scripted Showtime series The United States of Tara, but their untitled forthcoming collaboration is reportedly "under such tight wraps that even dealmakers involved with the project were in the dark. There are no producers yet attached." We still think Theroux may have had the better day overall, but feel free to call your own shots — short-term, long-term or both — in the comments.

[Photo Credit: Getty Images, WireImage]

• Seth Rogen's 'Transformer'-tive Life Lessons [GQ via E!]

• Cody tackles DreamWorks comedy [Source]

Not long after returning director Jon Favreau went mildly public with script concerns in advance of Marvel's two-year turnaround, Theroux joins Favreau and Robert Downey Jr. in the creative cluster responsible for The Biggest, Hugest, Megapressure Sequel of 2010. This after exactly one previous writing job co-scripting (with Ben Stiller and Etan Cohen) next month's hit-to-be Tropic Thunder for Marvel's partners at Paramount, and one underseen directing job on the Weinstein-smothered, indie rom-com Dedication. It's an intriguing gamble by Marvel, who reaped Actor-Power benefits from Iron Man that notably went missing-in-action in Ed Norton's hands-on Incredible Hulk.

Saying the studio will take the best two out of three is obvious oversimplifying, but this kind of inexpensive one-brain cohesion is a studio M.O. we can get behind. And Theroux — we get it! You're talented! Try modesty; mix in a pseudonym or something already. For our sakes! Jesus.

• Theroux to write 'Iron Man' sequel [Variety]