Microblogging might seem straightforward enough to your typical Silicon Valley office drone. But Hollywood superstars are used to things coming a bit easier in life. And PR firms like Santa Monica-based Id are ready to hold their hands on Twitter, Nicole LaPorte (disclaimer: the long-suffering wife of Gawker's Richard Rushfield) writes at the Daily Beast, and help bolster their image, or at least not wreck it.

What does Id teach? Well, only clients like Herman, Ben Stiller, and Natalie Portman know for sure, but it's possible to distill a few likely lessons from LaPorte's story:

• Make a friend at Twitter Inc. Everyone who's anyone has one. They're great for when hackers and impostors come around — or for when your problem is more old school. LaPorte: "Virtually every publicist in Hollywood has a go-to person at Twitter-the equivalent these days of having an "in" with famed MGM publicity chiefs-cum-fixers... during Hollywood's Golden Age."
  
• Latch on to current events. Just because you're a celebrity and no one really cares what you think about important issues doesn't mean you can't offer commentary. Everyone loves a clown: "The day that President Obama was awarded the Nobel Peace Prize, Ben Stiller tweeted: 'Was awoken this morning to my daughter telling me that I had no shot at ever winning the Nobel Peace Prize.'"
  
• Launch with a crowd. A real one. Herman issued his first tweet at the 140tc Twitter Conference (see video above), thus helping ensure a bunch of re-tweets from the Twitter junkies and bigwigs in the audience and thus accelerating his microblogging popularity.

Thank goodness for flacks. Without them, celebrities would have to earn Twitter attention all on their own, with only their wildly inflated global popularity to hep them.

The joke above about Pee Wee's abstinence ring was the only laugh of the whole hour. The Pee Wee revival is just like The Jay Leno Show, neither are especially bad in theory, but the execution has just been terrible. After this, Pee Wee told a bunch of stories from his childhood. We couldn't tell if these were real events that happened to actor Paul Reubens or fictional events that happened to the character Pee Wee Herman. We did ascertain that none of them were even vaguely entertaining. Then we had to grimace our way through a second segment where Jay continuously turned down Pee Wee's offers of vegetables because they weren't fattening. Just what fat American's need, another excuse to laugh at vegetables. Half way through, we closed our eyes and repeated our mantra of "Tell 'em Large Marge sent ya" until it was over.

What was even worse than Pee Wee, who at least has a reputation for comedy that is only slightly overshadowed by his reputation for public self-abuse, was the the show's new correspondent, Marina Franklin. Leno continues to try his hand at being like the Daily Show and managing to fail. This time he hits on the very new news of white people in Harlem! Franklin manages to get all the way through her entire field report without being funny even once. Even when she came out on stage for a pre-set grilling from Jay, she could barely even crack a joke. It's probably much funnier as a stand up act, but if this is her A game, we blanch at the thought of what she's going to do for her next dispatch. Maybe she can talk about hipsters in Williamsburg. No one knows that they're moving there! The whole segment is below.

Last night the show had 6.8 million viewers, slightly up from it's Monday tally. It was in ninth place last night, well above 10th place finisher 90210, which has slightly more than 2.2 million viewers. Leno was the lowest rated show on all the networks other than CW, with the winner of the evening, NCIS, clocking 20 million viewers. Yes, 20 million people watch NCIS. The mind boggles.

More wholesome sequel news, after the jump:

As excitedly noted by PopWrap, the seminal dance troupe sleeper Center Stage is also getting a sequel, Center Stage: Turn It Up. No Paul Reubens or Demi Moore here, but there are two casting notices that should make many a former teen girl's heart jete: Peter Gallagher is returning as company director Jonathan, and OMG OMG OMG Ethan Stiefel is returning as the positively dreamy Cooper Nielsen OMG. The sequel is set to premiere on Oxygen before making its debut on DVD; no word yet on whether network buddies Tori & Dean will cameo.

• Solondz off to Werc Werk Works [Variety]
• "Center Stage 2?" Yes, You Heard Me Right! [PopWrap]

Of all the pictures of Britney, her post-umbrella carnage rage face is an admittedly charming choice, but we're not as thrilled to see Jack Black making his Holier-And-Far-Wittier-Than-Thou face. As for the Paul Reubens tat, the fan was at least smart enough to use a Pee Wee Herman pic, rather than an image of Paul huddled in a dirty movie theater with hands occupied. And poor, poor Patrick Swayze. While we'll likely never know exactly why or how someone got the idea to tattoo themselves with Patrick Swayze as a centaur, at least we're glad to see him wearing his outfit from the infamous SNL Chippendales skit (although, Chris Rock might have a different opinion).

By far the single most frightening Bob Barker image we've ever seen (shouldn't the text read "Come On Down And Fondle My Cock!" instead?). Maddox is not the worst tattoo idea in the world, but why does his tongue resemble the Devil's? Oprah looks the best we've ever seen her look on one fan's arm, but this sneering Zack Morris image has officially scarred our fond memories of the big blond man on campus for life.

[Photo credits: EW]

• CELEBRITY SKIN: 21 TATTOOS OF FAMOUS FACES [EW]

Reubens says he was a secret smoker during "Pee-wee's Playhouse" — and now admits that his beloved robot sidekick, Conky, was sometimes used as an ashtray.

"I had really tough security on the 'Pee-wee' set," Reubens said. "Ninety percent of that is I didn't want some kid to walk on and see me smoking."

When trusty Conky 2000 booted up and announced, "Ready to assist you, Pee-Wee!" he probably had other processing tasks in mind than becoming an ash recepticle for Pee-wee's "Mmm! Nicotine-y!" habit. Still, that revelation was hardly the memory-scarring bombshell of the evening, as Reubens would go on to tell the ugly truths about how the King of Cartoons liked to slip in a blue reel now and then, the Countess met a grisly end on the Peter Luger menu, and the Dinosaur Family were accidentally rendered extinct after a studio ant infestation led to the deployment of a Raid fogger.

• Pee-wee may be heading back to his Playhouse. But for now, he's happy to be Paul Reubens. [SFGate]