<![CDATA[Gawker: defamer, mean girls]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: defamer, mean girls]]> http://gawker.com/tag/defamer/meangirls http://gawker.com/tag/defamer/meangirls <![CDATA[Will You Buy What Tina Fey Is Selling?]]> It's rare that you read a celebrity salary report and think "good for you Audrina, you totally deserve to be making millions and living in a three bedroom Tuscan-style villa in the Hollywood Hills." But that's exactly how we felt while reading Portfolio's analysis of the mounds of cash Tina Fey is raking in these days. And not just for herself. Since her show 30 Rock won seven high-profile Emmys this past weekend, Fey's value to NBC "has jumped significantly," according to Steve Rossman, who leads the branded entertainment practice at advertising agency R.P.A. "She is becoming a brand unto herself."

Portfolio estimates that Fey has earned at least $17 million in her career so far, and predicts there will be "tens of millions — if not hundreds of millions" in her future. In addition to money from her years as head writer on Saturday Night Live, her films Mean Girls and Baby Mama, and 30 Rock, the new Fey brand is bolstered by new advertising deals and her resemblance to a certain vice presidential nominee. It is estimated that Fey earned about $1 million for her American Express ads with Martin Scorsese and her appearance as Sarah Palin on Saturday Night Live two weeks ago has also proven to be profitable: The much-hyped opening skit gave SNL its best season premiere numbers in seven years.

Though you may not care that NBC found a cash cow in Tina Fey, it's very good news for fans of 30 Rock because it ensures our favorite geeky girl a place on their lineup, even though the show's ratings still aren't fantastic. 30 Rock only averaged 6.5 million viewers last season, but it is still considered a hit by NBC because its young and affluent audience is attractive to advertisers and NBC executives have said publicly that the show's popularity on DVD and online downloads are valuable to the future of the company.

The Portfolio article speculates that there may be a limit to Tina Fey's brand appeal, raising the question, "Is anyone going to buy a Tina Fey fragrance?" As Fey-natics, we may be the wrong people to ask, but we could definitely see Tina marketing her own line of "Tina Fey spectacles" and would rather find Ms. Fey's Frozen "Sandwich Day" Sandwiches on the shelf next to our Hot Pockets than anything with Rachael Ray's face on the box.

Fey Day [Portfolio.com]

]]> http://gawker.com/index.php?op=postcommentfeed&postId=5055395&view=rss&microfeed=true <![CDATA['The Hills': 5 Reasons We Can't Get Behind Lo Anymore]]> Though it pains us to say this, we think we may be over Lo Bosworth, the incipient villainess of The Hills' fourth season. When we first met Lo, she was amongst the most breezy members of Hills forerunner Laguna Beach, but there's no place for cute quips on The Hills when out-and-out bitchery will win the day. That, ultimately, is what makes Lo's transformation all the more frustrating — though she has settled into her role as Audrina's archrival for their friend Lauren's attention, her irritating machinations are actually making us root for the blank blogger (and that's saying a lot). With the help of Molly McAleer, we pored over last night's episode and put together a list of the top five reasons we simply can't support Lo anymore. Lo, you're on notice: we're officially frienemies now. [MTV]

]]> http://gawker.com/index.php?op=postcommentfeed&postId=5042066&view=rss&microfeed=true <![CDATA['Gossip Girl' Actresses Quietly Starting To Mimic Their Bitchy On-Screen Personas]]> As we've been told time and time again, life often imitates art. And while we'd refrain from calling Gossip Girl "art," Leighton Meester has allegedly been using her on-screen character's controlling and manipulative tendencies behind the scenes as well. Nan Zhang, who played suspected Gossip Girl scribe Jenny, has disappeared from the New York set. Though creator Josh Schwartz is blaming the sole minority character's displacement on Zhang's ridiculous decision to focus on school, those on set are pointing their fingers in Meester's direction:

"'She was pushed off the show,' says a snitch. 'Leighton didn't like her, and she went.'"

As Gossip Girl fans know, Leighton's character Blair Waldorf rules the private school, and Meester portrays the girl we all hated during high school flawlessly. But Zhang's alleged decision to pursue homework instead of Hollywood just sounds fishy, especially considering the age-old conspiracy theory that minorities always get kicked to the curb first in horror movies. Though Meester's rep is obviously claiming there's absolutely no truth to what sources told the New York Daily News, we have to wonder if playing a serious bitch on-screen has finally gone to Leighton's head. After all, she's been pounding the Hollywood pavement for years before finally getting her big break, only to be usurped by the show's breakaway star, Blake Lively. Could a Serena Van Woodsen Goes Back To Rehab, Never Heard From Again storyline be far away?

[Photo Credit: Getty]

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