<![CDATA[Gawker: defamer, great moments in marketing]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: defamer, great moments in marketing]]> http://gawker.com/tag/defamer/greatmomentsinmarketing http://gawker.com/tag/defamer/greatmomentsinmarketing <![CDATA['The Simpsons Movie' Marketers Mercifully Spare Us Homer's Morning Wood]]>
We suspect generations of USC film marketing majors will be required to study The Simpsons Movie campaign, whose out-of-the-Slurpee-container approach to creating buzz for the feature film debut of the familiar yellow clan scores points for both its originality and ambition. But not even retrofitting select 7-Eleven locations across the nation into living Temples of Apu can match the sheer audacity of drawing a giant, donut wielding Homer beside a centuries-old fertility symbol carved into the landscape of Dorset, England.

(We pause, of course, to acknowledge how easily the ridiculous image above could have been created with even the most primitive digital drawing programs, but take will take UK tab The Sun at their word that the sprinklicious symbol was accomplished with water-based biodegradable paint.) Local pagans, not surprisingly, feel their priapic, club-wielding totem has no place next to the crass, tighty-whitey consumerism of its new neighbor, but are told there is nothing that can be done until the first rainfall washes the giant Homer away.

[Photo: The Sun]

]]> http://gawker.com/index.php?op=postcommentfeed&postId=279047&view=rss&microfeed=true <![CDATA['Simpsons' Fans To Step Into Their Wildest Convenience Store Fantasies]]>
As we first noted back in March, select 7-Eleven's across the country have been magically transformed over the weekend into Kwik-E-Mart's—part of an elaborate promotional tie-in for The Simpsons Movie. There's a Burbank location at the corners of Olive and Verdugo, where a Flickr user has lovingly documented all the WooHoo! Blue Vanilla Squishees and Sprinklicious donuts that will be gobbled up in the days to come by die-hard Simpsons fanatics who have long cursed their lack of yellow skin. LAist, meanwhile, has a photo of their resident Apu-alike, Golam, whose sunshiny smile belies his familiarity with armed-robbery protocol.

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