He is now so enthusiastic about the assignment of resurrecting NBC's fortunes that he brings a small set of chimes along with him to meetings so he can play the three-note N-B-C jingle whenever a happy moment occurs.

Should Silverman's adorable chimes not inspire staffers still learning to have fun again after toiling in predecessor Kevin Reilly's oppressively "classy" regime, he's fully prepared to step up the mirth-making antics. The next time his perfectly pitched "Ennn....BEEEEEE...ceeee!" vocal accompaniment to the jingle doesn't produce acceptable levels of creativity-spurring merriment, he'll retreat to his office, quickly change into the custom-made peacock costume he has on hand for "downer emergencies," then return to his conference room, hoping that the suit's tail-mounted tequila-shot dispensers will succeed where his three-tone pick-me-up had recently failed.

• NBC's Turnaround Artist, Relying on Insider Ties [NY Times]
• Previously: Energetic Silverman Already Putting His Party-Positive Stamp On NBC [Defamer]

For more than a decade, senior executives at NBC in Burbank have started their day with "the 9:30 meeting" to debate marketing plans or prime-time scheduling changes or simply to brainstorm. But Silverman, the self-proclaimed "Rock Star Chairman," isn't much of a morning guy and has shifted the meeting to 2:30 p.m. — or later.

"I felt the conversation was all about last night's ratings, and as the fourth-place network that was a negative way to start the day," Silverman said in an interview Tuesday. "I wanted these meetings to be more forward-looking, and now they are."

Known for his effusive charm and his ravenous appetite, Silverman has a penchant for expensive sushi and for triple-booking dinners. It's not unusual for him to have a business meeting at the unorthodox hour of 9:15 p.m. After a few drinks, Silverman might bear-hug a top network executive and exclaim, "I love you, man." Even in the daylight hours, Silverman punctuates his e-mails with "Love U!"

"I'm pretty much a 24/7 guy," Silverman said. "I shut down the BlackBerry at 1 a.m."

Expect still more profound changes at NBC as Silverman slowly adapts network operations to better fit the insomniac rhythms of his 24/7 lifestyle. Soon, those afternoon meetings will be shifted to all-night development powwows held in a poolside cabana at the Tropicana Bar, with those who abandon the boss before last call punished by being awoken at 4 a.m. by a buzzing Blackberry relentlessly delivering agenda items like "Check on the rights to that Nicaraguan telenovela about the girl who works in a sneaker factory to earn enough money for a labiaplasty. Think it will play huge here! Love u 4-eva! Hugz! Ben" to be covered at the next day's happy hour strategy session.

• What will Ben Silverman think of next for NBC? [LAT]