The show's creator is Amy Ephron, novelist/screenwriter/sister of Nora, and is being produced by Reveille and Brillstein Entertainment Partners, in conjunction with Twitter co-founders Evan Willams and Biz Stone, of course.

The producers call their proposed series the first to bring the immediacy of Twitter to the TV screen.

''Twitter is transforming the way people communicate, especially celebrities and their fans,'' said Reveille managing director Howard T. Owens, who expects the new project to ''unlock Twitter's potential on TV.''

No further details were made available on the show's format or when it might hit the air.

Based on the vague details about the show to emerge so far, this already stale slice of American television crapcake sort of sounds like it's intended to be an Amazing Race meets Celebrity Apprentice meets, dare we say it, Gawker Stalker, style reality show. Let's just imagine for a moment MC Hammer tweeting about sitting in a booth at a Denny's in Knoxville, Tennessee with Ashton Kutcher, which would then spur Twitter users/show competitors to race to get there before both of them can polish off their Grand Slam Breakfast plates and win a $1000. Wow, that's television gold baby!

We'd like to offer congrats to Williams and Stone, who, in a desperately misguided effort to monetize their product, just managed to brutally slay their darling in spectacular fashion. The end is nigh fellas. You guys should put in a call to Henry Winkler's people so you can place him on a surf board off the coast of South Africa in the pilot episode, just to get it over and done with.

Web Service Twitter Proposes TV Competition Series [New York Times]

From as best as we can make out, Rodman loses it in the middle of a challenge (perhaps mounting a charity auction for Baron von Trump's wealthy nursery classmates?), towering over team-leader Black and bellowing, "Fuck this bullshit! You think you did fucking right, bro? Aw, fuck you, man. Fuck you!" as a small puddle gathers circumference beneath the country singer's feet. Rodman then stomps out of the room, a gesture of defiance sure to displease the toddler Trump at that evening's board room, who'll toss an apple juice drinkin' box at the recalcitrant contestant's head in disgust. [YouTube]

Supersizing “Celebrity Apprentice” gives NBC a way to cut programming costs, since adding an extra hour of an already-produced reality show is much less expensive than airing an original scripted or unscripted hour. With “Biggest Loser: Couples” already slated to fill two hours on Tuesdays, and “Howie Do It” set for an hour on Fridays, NBC’s winter schedule will likely feature at least five hours of unscripted programming each week.

Setting aside for a moment whatever the fuck Howie Do It might be—and all the Canadian-cranium-polishing and germaphobic-fist-bumping that truly dreadful title implies—things have now gotten so desperate at NBC that they are stretching out Celebrity Apprentice to two hours per week. That's twice the combforward, twice the Z-list celebrities competing for charities they secretly wish were their own bank accounts, and twice the uncomfortable rendezvous at Trump's gold-encrusted penthouse vomitorium to catch up with his Transylvanian mail-order bride and their future little beednees tycoon.

That said, let's take a look at the rumored cast!

Andrew Dice Clay
Tom Green
Clint Black
Annie Duke - poker player
Claudia Jordan - Deal or No Deal briefcase model
Brian McKnight - R&B singer
Tionne "T-Boz" Watkins - TLC
Herschel Walker - retired NFL player
Natalie Gulbis - LPGA golfer
Scott Hamilton - former Skater
Khloe Kardashian
Joan Rivers
Melissa Rivers
Brande Roderick - actress
Dennis Rodman

Let's see if we can break these down for you:

Roderick, Jordan: All-purpose waitress/actress/model/whatevers, i.e. boardroom candy for Trump to keep around 'til the last possible minute when one of them burns down the Toys R Us flagship store in an EZ Bake Oven challenge gone horribly wrong.

Gulbis, Rodman, Hamilton, Walker, Duke: Washed-up stars of sports and gambling. Rodman and Hamilton will go head-to-head in the Sephora outreach challenge, but the former NBAer will ultimately come out on top by offering the best eyeshadow application to on-the-go businesswomen passing by.

Black, McKnight, Watkins: Washed-up recording artists. (Maybe Black has a career, we honestly have no idea—but would he really be doing this if he did?) Look for McKnight to eke out a few more weeks than his competitors when he rearranges the lyrics from his one hit with all the counting in it to become the catchiest 1-800-Flowers jingle ever.

Kardashian: Is that the drunk driver? Or the mother who looks like Liza? Or the one who has to sit behind the register of their drug-laundering-front accessories-store because Kim is the hotter one. We get them so confused!

Clay, Green: Fee, Fi, Fo, Fum. One has one ball, the other, none. NEXT.

Well—we guess that leaves the Rivers girls.

Joan FTW.

• Celebrity Apprentice On Steroids [TVGasm]
• NBC’s Sunday Audible: Supersize ‘Apprentice’ [TV Week]

NBC is staying mum about the new season of 'The Apprentice,' but Hollyscoop.com has learned exclusively that 'Girls Gone Wild' creator Joe Francis has been added to the lineup.

"I’m doing celebrity apprentice," Francis told Hollyscoop backstage at the Randy Jackson Presents: America's Best Dance Crew.

Earlier this week Donald Trump told Ryan Seacrest that he's been getting calls from stars that want to revive their career. So far it's rumored that Khloe Kardashian, Joan and Melissa Rivers, and Dennis Rodman are going to join Donald's hit show.

Can Francis hope to out-lech last season's contestant Gene Simmons, or will a jailhouse conversion have made him the next Stephen Baldwin? One thing's for sure: we can't wait to see Francis flash those baby teeth at Joan Rivers and Kim Kardashian, convincing them to romp together on a leather couch in a sapphic matchup that's most assuredly of legal age.

• Joe Francis To Join Celebrity Apprentice [Hollyscoop]

• Donald Trump Has To Hire People To Be Impressed With Him [Videogum]

Consider the evidence: Dude was pretty charming in Threesome, and Bio-Dome isn't that bad either. Sure he's a born-again Christian and kind of a douche-y blowhard, but he's so amusing, that it more than makes up for it. Remember how freakin' awesome he was on Celebrity Apprentice? Every time he said, "Mr. Trump" and pretended he was smart, it sent shivers up my spine.

So really, it's up to you America. Do you want a president who might get us out of Iraq, fix heathcare, and inspire hope and change all over the world? Or, do you want to keep Stephen Baldwin in the USA where he belongs? I, for one, am voting McCain.

• One More Reason For Hollywood To Support Obama

Trump: Barron, say hello to the group.
Barron: Haawdow!
Trump: And Barron hopefully some day will be a great entrepreneur. Melania, what do you think?
Melania: [Unintelligible] Vot vant do ven you grau up?
Barron: Beeednees.
[Laughter]
Melania: Beeezneesman. Zats riiiight. Like you daddee?
Trump: That is pretty amazing actually.
Barron: Daddee!
Melania: Daddee's a beezneesman. And vot doz daddee beeldeeng?
Barron: House.
Melani: Chauuuus.
Trump: He's doing well. Just 18 months old...
Carol: Wow.
Trump: ...and he's doing really well.

• The Celebrity Apprentice [NBC]

· As long as we're on the topic of Fox's recent Nielsen domination, Idol and a new episode of House induced the customary morning-after bouts of despair in the network's floundering rivals. [THR]
· Marie Osmond, America's Mysteriously Fainting, Misfortune-Plagued Dancing with the Stars Darling, is looking to return to daytime TV. [THR]
· Matt Damon, Ben Affleck, and unfamous friend Sean Bailey disband LivePlanet the multimedia company that once produce our beloved Project Greenlight. Gulager! [Variety]

• The Celebrity Apprentice [NBC]

It was Daniel Baldwin! No, just kidding, it was big brother Alec, who is quickly becoming to NBC what Richard Dawson was to ABC in the `70s — a consummate team player who'll show up on any set so long as the craft service table is kickin'. When Alec (who, btw, was Bryll Creamed to the MAX) arrived, he acted like all big brothers do and used the opportunity to get off a few potshots at younger brother Stephen (example, "There's no one more full of crap than Stephen"). But he also proved to be a good sport, too, buying a dozen printer cartridges at $1,000 per pop even though he has no idea how they work or what exactly they do. Which is truly amazing, when you think about it. Does the man not own a home computer and/or printer? Or is he just rich enough to employ his own indentured Geek Squad on the premises? File that one under questions to ask if MTV ever reignites their Cribs franchise.

• The Celebrity Apprentice [NBC]

Why did Omarosa agree to come back?

"I did it for redemption," she told reporters.

Vincent Pastore (aka "Big Pussy" from "The Sopranos") was also instantly recognizable.

So was Stephen Baldwin, who explained his participation by noting he already had "done a bunch of reality ... I thought it would be fun to play the game."

Likewise Gene Simmons of Kiss, star of his own reality series and unabashed self-marketer.

[O]thers on hand did need a bit of introduction. [...]

Like Nely Galan, former entertainment president of the Telemundo network and executive producer (and "life coach") of "The Swan," an extreme makeover program that aired on Fox a few years back.

Or the vaguely familiar-looking woman introduced as Marilu Henner, best-known from the sitcom "Taxi" a quarter-century ago. [...]

Actress-model Carol Alt acknowledged some initial nervousness.

Other cast members include country music star Trace Adkins, Olympic gymnastics gold medalist Nadia Comaneci, Playboy Playmate of the Year Tiffany Fallon, Olympic softball gold medalist Jennie Finch, heavyweight boxing champ Lennox Lewis, "America's Got Talent" judge Piers Morgan and Ultimate Fighting Champion Tito Ortiz.

It remains to be seen how the teams will be divvied up, but we have no doubt producer Mark Burnett and Ben "Perfect Storm" Silverman have more than a few tricks up their sleeves, possibly pitting Peak Corp.'s "celebrities who peaked in the 70s-early 80s" against Pinnacle Enterprises' "celebrities you have never seen nor heard of." We'll go out on a limb and call Simmons's early ouster for his tendency to skip challenges to put the moves on fake receptionist Robin, and advise competitors to keep their eyes trained on Nely Galan, who would clearly stop at nothing to get what she wants, having previously orchestrated the butchering of dozens of vulnerable, middle-aged American women on two seasons of plastic surgery snuff-porn classic The Swan.

• `Celebrity Apprentice' Stars Announced [breitbart.com]