According to VH1's clever press release, adorned with just as many giddy enthusiastic announcements punctuated by everyone's favorite online stupidity signifier (the! exclamation!! point!!!), the new Rock Of Love: Bus With Bret Michaels edition is far more exciting than its predecessors because the contestants will face challenges dealing with "the ultimate rock and rollers' test: life on the road!" So, instead of being forced to wear laughably too-tight football uniforms or perform public lap dances in tacky lingerie boutiques for the world's sexiest man to ever wear that much collagen on his face without shame, the troubled young things will get to prove their groupie gusto by, well, playing groupies. "Dodging the warm-up band's advances," "greeting aggressive" fans "with a smile," and, shit — we spoke too soon. In the finest example of what our great nation does best, the busty dingbats will still have the joy of participating in Mud Bowl 3. Why? It's "back by popular demand!!!!!!!!!"

• 'ROCK OF LOVE 3': IT'S ON...WITH BRET! [VH1]

"It's very hard to find companies in the nonscripted space that are prolific creators and owners of content and whose last names don't begin with 'S' or 'B'."

Endemol will have a 51% interest in 51 Minds, which will remain independent, in Los Angeles, with its 200 person staff intact. The goal for both companies: expand their exploitation of people, both already famous and desirous of fame, to continued success. We all win in this one, people!