Happened? screened at Sundance and Cannes, where the movie was met by a mixed reaction spanning everything from mild bemusement to complete indifference—ultimately necessitating a release by Magnolia Pictures, backer Mark Cuban's distribution arm. And what kinds of backroom wheeler-dealing goodies await us? LAT's The Big Picture describes one scene that recreates "the time Alec Baldwin, about to star in the David Mamet-written The Edge, reported to work with a Moses-style beard, prompting a production crisis." The scene is above, with Bruce Willis playing himself but channeling the tantrum-throwing Baldwin, using the banner of artistic integrity to justify his right to retain his bearish facial outcropping. We like to picture Baldwin reacting to the scene with an equally choleric meta-rant, which Willis would ably recreate in the film's unlikely sequel, and so on and so forth, until our brains dribble out of our nostrils.

• Patrick Goldstein on the collision of entertainment, media and pop culture [LAT]

We'd say pretty good, despite the oppressive meta levels yielded by the film's movie-
within-a-movie that crashes and burns on Cannes' opening night. The irony! Anyhow, De Niro's new allies at Endeavor will be hustling along with the power brokers at Cinetic, which will face a price reduction after nearly four months on the market — unless it's picked up before then, which wouldn't be the most surprising development we ever heard. WJH's producers 2929 Entertainment (a/k/a Mark Cuban's writeoff) sold the cop flop We Own the Night last year at Cannes for eight figures; that kind of buy won't happen here. Either way, as cautiously optimistic fans of the De Niro restoration, we're enacting our own CAA defection and holding our breath as we hope for the best.

• 'Happened' to close Cannes [THR]