<![CDATA[Gawker: defamer, annals of branding]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: defamer, annals of branding]]> http://gawker.com/tag/defamer/annalsofbranding http://gawker.com/tag/defamer/annalsofbranding <![CDATA[Filthy Thai Town Hot Dog Welcomes New Tenant]]>
Open a month if that, Thai Town's Auto Insurance (Hollywood at Western) is experiencing the same branding challenge faced former tenant Thai Town Express; namely, how to explain the gigantic, archaic, filthy hot dog parked on the roof's apex. In an unfortunate but altogether unsurprising move, Thai Town Express in turn left its own namesake attached to the façade upon departure, further thickening the soup of confusion. (Take that, new guy.)

Never fear, Auto Insurance: We donned our brainstorming caps this afternoon. Our top three online branding recommendations follow.

Online Branding Recommendations For Auto Insurance Purveyor, Hollywood And Western:
(Register domain of choice immediately; brand storefront accordingly, consider local radio buys)

1) http://www.yourguessisasgoodasours.com
2) http://www.weweretoldthefilthycubedthingsareonions.com
3) http://www.insureyourcarandthinkaboutpanangforsomereason.com

Below: Thai Town Express, October 2005
thai_dog2.jpg

]]> http://gawker.com/index.php?op=postcommentfeed&postId=320170&view=rss&microfeed=true <![CDATA[Presenting Trump Chairs]]>
Real estate developer/reality television impresario/purveyor of high-quality mail-order meats Donald Trump has added yet another line of business to his relentlessly expanding, conspicuously branded empire, today announcing a partnership with retail monolith Staples to produce Trump Office™, the greatest line of luxury—yet tantalizingly affordable —executive seating this world has ever known.

We find it impossible to imagine that the savvy billionaire won't find a way to cross-promote this latest endeavor on one of his upcoming, sure-to-be wildly successful television shows, so look for The Donald to push away from the boardroom table, gently recline in the Westchester, and beckon forth one of his Trump's tramps to splay herself across his lap, pointing out how the supple leather of his new chair really absorbs the shock of each crisp blow he delivers during her dismissal spanking.

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