<![CDATA[Gawker: defamer, american apparel]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: defamer, american apparel]]> http://gawker.com/tag/defamer/americanapparel http://gawker.com/tag/defamer/americanapparel <![CDATA[ Miracles do happen! While driving on Sunset...]]> Miracles do happen! While driving on Sunset last night, we just so happened to glance up at the "lost dog" billboard erected by American Apparel founder Dov Charney, and we were pleased to see a huge "FOUND" sticker hastily slapped on, finally bringing to a close the missing pet drama that had rocked Echo Park. Did little HedKayce really make the incredible journey back home to Charney's East LA warehouse, or was it all a publicity stunt meant to promote American Apparel's new line of brand-free clothing for slutty, hipster dogs? We'd like to think it was the former, even if we shudder to think of the Charney scent that could have lured the pup back home. [Previously: 'American Apparel' Owner Wants You to Find His Dog, Maybe Buy its Clothes]

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<![CDATA['American Apparel' Owner Wants You to Find His Dog, Maybe Buy its Clothes]]> In the worst news to befall a local chihuahua since Disney cut loose with its trailers for the Beverly Hills breed, we hear today that American Apparel kingpin Dov Charney has lost his dog. Again. Or perhaps the pooch is still missing from that troubling time in April. In any case, Charney appears to finally be getting serious about finding and keeping poor little HedKayce close by — or at least about selling dog shirts. After the jump, find the enlarged billboard photo and a memo scattered far and wide by the inspired guerrilla marketers search party:

The Silver Lake and Echo Park area was slammed with flyers this weekend showing this dog, pictured above. And if flyers were not enough, two billboards, back-to-back, at Sunset and Alvarado featured the cute dog asking anyone who has seen it or has found it to contact the owner. ... One of the flyers read:

"Her Name is Hedkayce. I have had her for 10 years. She weighs 10lbs and has a scar on the left side of her face. She was left in the front yard of my home at 1809 Apex Ave. (Silverlake [sic] area). Please call at 213-923-7493 (cell) or my assistant Maria at 213-923-0616. ~ Dov Charney"

Or stay gone, HedKayce, and maybe George Lopez will voice you in the upcoming movie of the week. Either way, you're set.

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<![CDATA[The Insane Story Of Stuart Miller's Hollywood Sperm Bank Bondage Cult]]> Meet Stuart Miller. You thought Dov Charney was a creepy boss? In Stuart's defense, he runs a sperm bank. But Growing Generations is a high-end sperm (and surrogate) bank catering to Hollywood agents and assorted other corporate bigwig types that was just profiled in W Magazine! So you can imagine how Miller's old marketing manager Scott Glasgow found it a little inappropriate when the Boss Man, according to a lawsuit just filed in federal court in Manhattan, emailed him this picture of himself. (There's an even more surreal — though surprisingly SFW — specimen from a company "team building" exercise after the jump.) Still, Glasgow liked his job. He made $100,000 helping gay couples "create new life"! So he had endured Miller's insistence that they share a bed on the company "Vision Cruise" even though he had no interest in actually doing him. The boss was going to make him VP! But then came all the cult classes:

See, Stuart Miller made all his employees sign up for that Landmark Forum thing.
The Landmark Forum was the invention of a used-car salesman named Jack Rosenberg who changed his name to Werner Erhard after reading a story on some prominent German dudes in Esquire and got all sorts of self-absorbed seventies philosophical narcissists to sign up for his classes before fleeing to the Caymans in the wake of a 60 Minutes expose, after which he left the Landmark "brand" to his older brother for a rumored $1 but an actual multimillion dollar sum. The Forum all but locks people in rooms and uses a time-honored cult regimen of weird jargon, relentless repetition and food deprivation to get them to spill their innermost secrets/fears/insecurities and and shake off their "victim mentalities" but paradoxically convinces everyone who calls it a cult that the Forum is a huge misunderstood victim of societal prejudice and hate.

46. Accounts of EST seminars describe seemingly religious experiences. For example, a former participant described portions of the course as "filled with moans, sobs, whimpers, and cries…an earsplitting scream…writhing and flailing in the air." Plaintiff Glasgow witnessed very similar reactions when he was forced to attend Landmark sessions.

53. When Plaintiff Glasgow expressed this uneasiness, Defendant Miller's only response was that Landmark is "very much the language of the company"

And bondage was the "bondage" of the company!

and that "all of the company's executives, owners, and board members have benefited from taking multiple landmark seminars."

Upon accepting the promotion to the position of Director of Marketing, he even asked Defendant Miller if he could discontinue the Landmark sessions.At such time, Defendant Miller told him specifically that the Landmark seminars were mandatory for company executives and was all part of being a "team player."

But back to the sex. Basically, Scott Glasgow agreed to sleep in Stuart Miller's bed on business trips if he didn't try anything, but then woke up in the middle of the night to find him caressing his head, which was weird, and he moved to the couch. Then Stuart made him dress in drag for a video presentation that subsequently got aired to clients and held an employee retreat where he showed him his ass during a "team building" exercise. There was a bunch of other creepy stuff and finally Glasgow asked to get his own bed on business trips and Miller accused him of being an "anger addict" and told him that he "and everyone else in the company were afraid to work with him." The lawsuit, for your pleasure, is here (click on any image to enlarge):

So what can we learn from this, besides that growing up gay in a family of Fundamentalist Christians fucks you up? I think that American business, from American Apparel and Abercrombie & Fitch to the massive hedge fund that trader sued for allegations that his boss forced him to take estrogen, is dominated by hucksters and frauds who are very good at selling things that, as Vanessa Grigoriadis said of the Forum itself, essentially "come down to the Nike slogan — 'Just Do It,'" or in the words of one Forum teacher, "LIFE IS EMPTY AND MEANINGLESS, AND IT'S EMPTY AND MEANINGLESS THAT IT'S EMPTY AND MEANINGLESS," which is to say, if you repeat something stupid enough times you can probably make a lot of money selling things as mundane as T-shirts and sperm, and your employees, so confused and cash-hungry from years of being barraged with pointless marketing messages, will probably go along with it.

But Glasgow could have made the whole thing up to settle a score with his ex-boyfriend. In which case he is even more awesome.

Suit Against Sperm Bank Firm Claims Sexual Harassment And Cult-Like Behavior [Village Voice]

Stuart Miller — Prayer Warriors — The TRUE Story of a Gay Son, His Fundamentalist Christian Family, and their Battle For His Soul

Related: Pay Money, Be Happy [New York Magazine]

Trader Lawsuit Reveals Secret To $13 Billion Hedge Fund Riches

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<![CDATA[Woody Allen Not Satisfied Being American Apparel's Honorary Hebrew Mascot]]> Apparently striving for the kind of publicity that ads featuring contorted, half-naked hipsters just can't buy, American Apparel's short-lived "Woody Allen is Our Spiritual Leader" campaign finally attracted a lawsuit this week. The AP reports that the writer-director, whose rabbi get-up from Annie Hall was featured last year on the clothing retailer's billboards (with the Yiddish caption "the holy rebbe") wants $10 million for "blatant misappropriation and commercial use of Allen's image":

In a lawsuit in U.S. District Court in Manhattan, the actor-director said he does not endorse commercial products or services in the United States, which makes the May 2007 American Apparel billboards in Hollywood and New York and Web site displays "especially egregious and damaging."

Allen's lawsuit describes him as among the most influential figures in the history of American film and a man who has maintained strict control over the projects with which he is associated.

Representatives from American Apparel didn't return calls seeking comment, but we sense that AA accountants are just today discovering the top-secret "Settle out-of-court for ironic replacement of nubile flesh with dirty old man: $5 million" line item that chairman Dov Charney snuck into the '07 budget. More ironically, we hear that the unannounced switch was the exact same reason Allen took such offense in the first place.

[Photo Credit: The Forward]

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<![CDATA[American Apparel Saves At Least Twenty Bucks By Contracting Lohan-A-Like]]>
If the American Apparel folks really wanted to feature "a Lindsay Lohan type" in one of their trademarked, porny hipster-underthings ads so badly, they should have just waited for her to get back from Cirque Lodge. With the underwhelming critical response to her last project and all those insurability issues awaiting her upon her return home to Los Angeles, they almost certainly could've obtained the services of the genuine article for a surprisingly reasonable quote.

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<![CDATA[10 Hot, Unconscious-Celebrity Looks For Under $100!]]> lohan-smashed.jpgIf Lindsay Lohan's recent Rock-Bottom Memorial Day Weekend Spectacular could be crystallized into one image, it would likely be a photograph taken of the actress the night after her drug-related arrest: It featured the starlet being carted off unconscious from Teddy's, eyes closed, mouth agape, and in possession of a pale, violet-tinged complexion that suggested the earliest stages of rigor mortis had begun to set in. In other words, it looked like your average American Apparel ad, and the fact that she just happened to be wearing one of the hipster sportswear company's hoodies at the time made it a near no-brainer for inclusion in their recent marketing efforts. From the NY Times:

After photographs appeared on tabloid covers across the country, American Apparel employees concluded that Ms. Lohan was wearing one of the company's designs. And while this is not the sort of product placement many fashion companies would consider positive, American Apparel, which markets its casual sportswear with self-consciously randy imagery, operates antithetically to industry norms.
Ms. Lohan's picture was posted on a company blog, at americanapparel.net, and at least one store in Manhattan pasted the Daily News front page near a display of the $40 "flex fleece" sweatshirts, causing a run.

We strongly suspect the photograph, and the guerrilla campaign the clothing manufacturer has built around it, could signify the tipping point in the convergence of the worlds of celebrity self-destruction and fashion: Dressing exactly like your starlet hero did on her most recent, pre-rehab bender. Before those showbiz fashion recreation experts at StarStyle do it first, the entrepreneurial among you may want to register the domain name MeltdownLooks.com in anticipation of this hot, emerging trend.

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