Kim Kardashian stars in a T-Mobile Super Bowl commercial that mocks her self- (and selfie-) obsession and the perception that she's mainly "famous for being famous." These are not new criticisms of Kim, but it's kind of funny that a corporation paid her to deliver them herself this time. Does she get that she's being mocked here?

Uproxx is not so sure, given this sincere-sounding quote Kim gave to People about the ad:

"The ad really incorporated a lot of my personality. We really went over scene by scene and what selfies I thought would really showcase me and what I would do. I ski, I went to tennis camp growing up. So there are some things in the commercial that I don't think people know about me."

Yeah, she's definitely in on the joke. There's no way the woman who tried to break the internet with her ass and then released a book of her selfies doesn't understand what people think of her. She has Twitter, you guys. Also, the entire American celebrity media apparatus.

If you put Kim K in your Super Bowl ad, you'd better make sure it'll play with both her fans and her haters—hence the self-deprecation. If you love her, here is she is. And if you can't stand her, T-Mobile gets you, man. *wink*

Either way, Kim Kardashian gets paid.

[h/t Gossip Cop]