The current viewing stats available on Yahoo's Warner Bros. Online Channel vividly demonstrate why studios are so eager to partner with internet companies; without the immediate numbers provided by Yahoo, it might take months of traditional, offline market research to discover that Smallville viewers feel that what the series has really been lacking is graphic scenes of a young, sexually experimenting Clark Kent digitally penetrating Lana Lang.

[You're probably going to have to click on the image above (very NSFW) to have any idea what we're talking about, then go here (also NSFW for now) to see how long it takes Yahoo! to remove the offending image.]

• Warner Bros Online Channel [Yahoo]

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