Oxygen, the network women turn to when Lifetime is showing a subpar douche ad, is giving the whole "viral marketing" thing a shot. They've started a blog penned by a character on the sitcom Good Girls Don't, which is about "what 20-somethings really say, think, and do. An uncompromising yet riotously irreverent look at five flawed friends who will go to just about any length to find love, happiness, or - at the very least - a promising hook up," i.e., they are insuring that only tweens will ever watch it. [Ed. note—Before you wonder about how we came across the "blog," we got an email from "Jane." Somehow we missed it in our morning masturbatory tour of the Oxygen photo galleries. ]

In the "about me" section, fictional blogger Jane admits that the blog is a reckless sham, but "always ha[s] safe sex." The marketing people at Oxygen obviously haven't spent much time with bloggers, or they would have made Jane a nymphomaniac alcoholic who loves nothing better than a nice, unprotected poke in the back door.

• Jane's Blog [Oxygen Marketing Dept.]

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