It's easy to brand ABC's marketing people lazy, but it's got to be tough to tie a pretty advertising bow around the concept of "a midseason replacement John Stamos comedy vehicle." Why waste valuable Disney corporate man-hours coming up with something original when you can "adapt" someone else's already-referential tagline? It's only a matter of time before some goldbricker at NBC comes up with a "Same Friend. Different City." campaign for Joey.

• The L Word [Showtime]
• Jake in Progress [ABC Medianet]
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• Justice Is Back, And This Time It's Blind...Again [Defamer]

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