We're not in the habit of handing out free advertising space to studios, but we kind of like Sony's balls in releasing their Spider-Man 3 teaser on the day Superman Returns begins its marathon seven-day opening weekend. Nicely played, faceless multimedia corporation with a competing superhero-based product! We've already forgotten all about the silly man in the tights and cape.

Based on this one minute and thirty-seven seconds of footage of magical fabric, scary thunder, and Tobey Maguire quite dramatically tearing open his shirt, we predict an Aquaman-humiliating $116 million opening. The drippy black costume is easily worth $200 million on its own.

Spider-Man 3 Teaser [iFilm]

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