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'Fantastic Four' Promotion Fizzles Over Manhattan

4-redondo-s.jpgAt the risk of seeming obsessed with movie promotions that are doomed to look botched and/or incorrect to at least half of the people that they're intended to reach, we point you to the NY Observer's Daily Transom blog account (disclosure: former "boss" and Defamer guest-blogger Choire Sicha made us quote-whore for another FF item on their blog) of last night's Fantastic Four premiere on Liberty Island, where reporters were hoarded onto ferries (we were instantly reminded of the ferry scene in War of the Worlds, except this time, riders were being carried towards danger) and treated to a fireworks display featuring the FF's iconic and very easily reversible logo:

Indeed, the mood was somber when the finale went off: fireworks in the form of—are those fours?—exploded in the night sky. But the majority of fours were backwards, aimed to resemble fours to, perhaps, those safe, dry, lucky people who were still on a much larger island—Manhattan. Reporters giggled.

To be fair to the promotional department at Fox, the large, fiery mistakes (in conception even more than execution) above the Statue of Liberty seem like a better, more spectacular use of their budget than the fluffy, scattered ones that hung over Los Angeles.

  • Fantastic Four: Julian Is Not Wearing Hugo Boss [NY Observer]


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