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    Defamer Connections: Sundance's "Unseen Hand" Seeking Hot Brand

    robert-redford2.jpgWith the Sundance just around the corner, Defamer is committed to bringing together Hollywood's hottest behind-the-scenes players and sponsors seeking the kind of heat that only a presence at the industry's top independent film festival can provide. In an e-mail pitch to buzz-seeking brands looking to get in on Cinetic Media's celebrity-studded party, the consulting firm is touted as the "unseen hand" that "virtually 'owns' Sundance" by past clients' successes and the twelve films they're hawking this year. Get on board while you still can, in the "right, sexy way," as the e-mail so alluringly puts it. But please, let's not tell Robert Redford or Sundance head Geoff Gilmore, who might take exception to the idea that someone else owns Park City. The e-mail is after the jump.

    From:XX

    Date: Tue, 07 Dec 2004 19:49:14 -0500

    To: XX

    Subject: HUGE SUNDANCE '05 OPPORTUNITY

    Hi All:

    My client, Cinetic Media, the burgeoning New York based consulting firm
    founded by entertainment attorney John Sloss that specializes in film
    financing, film sales, and corporate consulting for media companies.

    The company is the unseen hand behind many of the most successful
    independent films in release. Without them, movies such as "Super Size
    Me," "Boys Don't Cry," "The Fog of War" and "Far From Heaven" may have
    never seen the light of day. The firm is leading the new wave of
    independently financed features storming the box office and its unique
    approach to deal-making is rewarding clients with often remarkable
    profiles — and paydays.

    Cinetic's growing clout is best exemplified by five of the season's
    most buzzed about films: "Super Size Me," "Control Room," "Napoleon
    Dynamite," "DIG!" and "Before Sunset," all of which have found acclaim
    in large part through Cinetic's uncanny ability to access the world's
    top filmmakers, assemble financing and structure aggressive distribution
    deals with studios.

    Because Cinetic virtually "owns" Sundance (they are selling 12 films
    there this year), we are looking to partner with a well known brand for
    Cinetic's annual Sundance party (Diesel has been its primary sponsor for
    several years, but Cinetic is looking to go in another direction).

    See attached (and below) for more information. Please let me know ASAP
    if any of your clients/brands are interested.

    This is a tremendous opportunity for anyone looking to have a presence
    at Sundance in the right, sexy way.

    Thank you in advance.

    Kind regards.

    2005 CINETIC PARTY AT SUNDANCE

    2005 Sundance Film Festival Party

    What: An exclusive party celebrating the films and filmmakers Cinetic Media is
    representing at the 2005 Sundance Film Festival. This year’s slate of 10-12 films
    will include STRANGERS WITH CANDY (Sarah Jessica Parker, Matthew Broderick),
    LONESOME JIM (Liv Tyler, Steve Buscemi, Casey Affleck), DUANE HOPWOOD (David
    Schwimmer, Janeane Garofalo).

    Cinetic’s annual party is one of the highlights of the Sundance Film Festival,
    with an exclusive guest list made up of major filmmakers, leading film executives
    and movie stars.

    Last year’s event was sponsored by Diesel clothing company, Kodak, and Landmark
    Theaters.

    Cinetic Media is legendary as the leading film sales and financing company in the
    independent film world, and generally represents several of the highest profile
    films premiering at the Sundance Film Festival. Last year’s projects included:

    NAPOLEON DYNAMITE
    SUPER SIZE ME
    CONTROL ROOM
    DIG!
    THE MACHINIST

    Where: Zoom, a popular restaurant/bar owned by Robert Redford, located on Main
    Street in the center of town. Capacity est. 350 people.

    When: Sunday January 23, 2005, from 9:30 p.m. to 12:30 a.m.

    Who: Expected guests include David Schwimmer, Matthew Broderick, Sarah Jessica
    Parker, Liv Tyler, Steve Buscemi and other notable actors, filmmakers, and key
    industry executives. Previous years’ attendees have included actors Katie Holmes,
    Court eney Cox, Gina Gershon, Drea de Matteo and Chloe Sevigny.

    How: As a party sponsor, you will have the opportunity to expose your product to
    a highly influential group of attendees. This can be done in a variety of ways,
    such as the inclusion of your logo on party invitations and tickets, product
    placement at the party, and product giveaways. We are open to discussing any ideas
    you may have for maximizing the impact and exposure of your sponsorship.


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