By Mark, 5:17 PM on Thu Sep 13 2007, 2,909 views (Edit, to draft, Top, Slurp)

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Publicity averse hip-hop artists Kanye West and 50 Cent, as you may have heard, have mutually agreed to participate in a "feud" over the sales of their just-released albums, wherein 50 has promised to retire if West's CD outsells his, and West has pledged to suffer a marginally more intense conniption of wounded self-regard at the next awards show that fails to recognize his greatness if outdone by his rival. As we're deeply invested in the outcome of this competition, we dispatched Defamer videographer Molly McAleer to Hollywood's Amoeba Records for an update on the early results of the local sales race and some incisive analysis of the rapping frenemies.

• Kanye Leads 50 Cent in CD Sales Face-Off [AP]