Blogger not only but also was the lucky recipient of the Brokeback Mountain swag pictured above, a cleverly subversive piece of promotional merchandise. For straight audiences, the item is merely a bandanna: classic, simple and western, and thus highly evocative of the movie itself. But for The Gays, a colored bandanna means one thing: the Hanky Code (arguably NSFW), a comprehensive fetish classification system based entirely on spectral differentiation. It's sort of like the Department of Homeland Security's Color-Coded Threat Level System, only in place of terrorism alertness, you're measuring inclination towards fistfucking.

In this instance, the navy blue hanky, strictly according to the events of the film, would appropriately be worn by Heath Ledger in his back left jeans' pocket, while Jake Gyllenhaal would wear the same hanky, just on the right. It's a heartening gesture: not only is Brokeback's love story opening straight America's eyes to just how universal gay inner life is, the promotional items are also doing their educational part!

• 'Brokeback' promo item winks at gay sex [not only but also VIA Towleroad]

Contact information for this author is not available.