When you have the Oscar essentially locked up in your nominated category, you can try many more intriguing gambles with your campaigning. Take Penélope Cruz for NSFW example.

The Best Supporting Actress nominee likely never would have regaled Jay Leno with such ribald English-learning anecdotes when she was an underdog two years ago for Volver, but with front-runner status and Harvey Weinstein's wind at her back, there's never been a better time than the present to uncork that old, quaint confusion between a blowjob and a blow-dry. Or maybe she's just trying to keep overall pace with Anne Hathaway. You tell us. [The Tonight Show]

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