For most swag PR teams at Sundance, snagging John Krasinski for an interview or picture with their product would be a high-profile get. This is not the case for Timberland, however.

This press release (which just landed in our inbox) is a classic case of burying the celebrity lede. Enjoy!

Timberland is especially excited to report an excellent first-time sponsorship of the Sundance Film Festival as Official Footwear and Outwear Sponsor. While on site we scored great photos of celebrities such as Christie Brinkley, Tim Daly (“Private Practice”), Kim Zolciak (“Real Housewives of Atlanta”), Shar Jackson, Aubrey O’Day (“Making the Band 4”), Frankie Faison, and John Krasinski.

[Photo Credit: AP]

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