When Lost first began, it had several things going for it including a strong premise, a diverse cast, and a series of wonderful chests. Sadly, Josh Holloway (tee-vee's "Sawyer") has decided to follow in costar Matthew Fox's lead and mess with his Abbie™-winning torso, and the results became evident this week as he shot an advertisement for Cool Water in Hawaii and revealed this strange new tattoo. Was Holloway trying to one-up Brad Pitt's inscrutable ink, or was he paying tribute to his adopted archipelago in ways that will surely undergo some tectonic shifting over the next decade? A second picture awaits after the jump for those inclined to study the evidence — we're too busy engineering a frantic, preventative letter-writing campaign aimed at Naveen Andrews (no, Sayid, those nipple rings will not look good on camera).

• Josh Holloway Not so Cool in Water [Pacific News Coast]

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