Tireless, chin-mole-free multi-hyphenate Sarah Jessica Parker is donning yet another hat, and this one you'll be pleased to hear contains not a single twig-sculpture or lepidoptera specimen. Rather, she'll be executive producing a new Bravo reality competition from Project Runway/Top Chef studio Magical Elves. The discipline? Like, art:

[American Artist] has been described by the Elves team of Dan Cutforth and Jane Lipsitz as a "Project Runway"-style competition series that takes on the art world.

Aspiring artists compete to produce various styles of artwork (painting, sculpting, etc.), which is then judged by a panel of experts.

We know what it is you're going to say: That something as subjective and pure of intention as art needn't be sullied by commercialism and voyeuristic opportunism. But as anyone who's ever blown a CalArts MFA prof to get their plasticine horse-busts into a Culver City new artists' exhibit already knows, the art world is as crassly trade-driven as any L.A.-based industry. Why not, then, use the power of cable to launch the next art world star, who'll emerge from a pack of hot tranny collaging messes to nab a handsome spread in Artforum, $100,000 to get their art business off the ground, and, best of all, the title of Top Art Fag?

• Sarah Jessica Parker lands show at Bravo [THR]

Contact information for this author is not available.