It took her long enough, but the eldest spawn of Bruce Willis and Demi Moore is finally putting her pedigree to good use. Rumer Willis reminded the world of her burgeoning acting career at last week's premiere of From Within, the horror flick she's starring in, and was spotted posing for her first ad campaign for Wal-Mart's newest surfer fashion brand OP (formerly Ocean Pacific). And while the extensions she wore for the premiere coupled with the bikini body she displayed alongside Pete Wentz for the photo shoot do admittedly evoke memories of a younger version of her iconic mom, are Rumer's recent career choices really going to jumpstart a Demi-like fame trajectory? Or will she soon be on MTV's third season of Rock The Cradle?

While Wal-Mart isn't nearly as highbrow as Versace, the fashion brand Demi modeled for in 2005, Moore was actually a hard-working model aching for a big break at 18. Rumer, now 19, is hardly struggling, and Wal-Mart, as Hilary Duff and the Olsen sisters know fully well, bring in major bucks.

And landing the role in From Within may not win Rumer any Oscar nods, but Moore didn't really break out until landing a recurring role on General Hospital at 20. So despite cheesy ad campaigns and teen romp scary movies serving as the first credits on her resume, Rumer may surprise us all and manage to live up to her mother's decades-long star status. Fingers crossed she doesn't take on any implant-requiring lap dance roles for the time being, though. Lindsay Lohan may be the only ticket-buyer.

[Photo credits: Getty, Wireimage, Flisted]

• NOW BIKINI-CLAD RUMER WILLIS RECREATES MOTHER DEMI'S FAMOUS CHARLIE'S ANGELS BEACH SCENE [Daily Mail]
• RUMER WILLIS FOR WAL-MART'S OP BRAND [Just Jared]

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