When you think about it, there was really nowhere else for Matthew McConaughey to go with his career besides fragrance pitchman. Having already drained Hollywood of every last romcom spec requiring frequent toplessness of its male lead, the Texan matinee idol is now veering into entirely new multi-million-dollar payout realms to further explore his torso-exposing art.

In a spot for Dolce & Gabbana's new cologne, a lonely sax line accompanies the Fool's Gold star as he enters his hotel, ambushed along the way by the ever-lurking paparazzi. But it's another encumbrance—that of a stifling dress shirt and blazer—that seem to weigh on him most heavily, and the necessary corrections are soon made. Shirtless for Men: The new fragrance from Dolce & Gabbana.

• Dolce & Gabbana [via Towleroad]

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