In case there was any doubt that the once-hot trend of following up a bender with an image-salvaging trip to rehab has been overused to the point of utter unfashionability, today's obviously publicist-planted item in Page Six revealing that onetime Desperate Housewives featured lawncare extra Jesse Metcalfe is off to battle whatever demons have been blocking his rise from the C-list should finally close off this avenue to reps looking for some easy, profile-boosting ink. The next hottness for troubled attention-whores needing a quick hit from the publicity-pipe: owning one's problems by inviting over an Insider camera crew to film them as they inject heroin between their toes.

• 'PRIVATE' REHAB FOR METCALFE [Page Six]

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