No one knows better than we do that regrettable editorial oversights like this one will happen from time to time (we'll never live down the one where we recently misidentified Dakota Fanning as "Bruce Willis' favorite dominatrix"—whoops!), but even knowing ahead of time that something was wrong, it still took us a moment to realize that this photograph's neon-junk-slinged subject was Sacha Baron Cohen alter ego Borat and not, in fact, respected actor Jean Reno proudly displaying his French homeland's most fashion-forward beachwear during a break in Da Vinci Code promotion.

• 2006 Cannes Film Festival [THR]

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