The Crude Futures blog notices an eerie similarity between two typefaces that have been ubiquitous during this holiday season. It's almost enough to drive a typographically-obsessed auteur back to his Big Book of Fonts, rocking back and forth for hours on end until he finds a new one that "feels" right. Eventually, realizing that going back and altering The Life Aquatic before its release this weekend is prohibitively expensive, Wes Andesron will have no choice but to capitulate and seek a promotional tie-in campaign between his movie and the gingerbread latte.

[More on Anderson and his love affair with Futura here, here, and here.]

• BEAT JUICE: The Life Aquatic movie titling style vs. Starbucks "Holiday 2004" identity [Crude Futures]
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• Piracy Paranoia, Part II: The Life Aquatic Screening [Defamer]

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